ترغیب

targ̠īb[inf. n. ii of رغب 'to desire'], s.f. Exciting desire, incitement, instigation, stimulation, incentive; inducement; temptation, allurement, lure, bait:—targ̠īb denā(-kī), To stimulate, incite, instigate, excite, induce; to entice, tempt, allure.